A couple of months ago, I wrote a piece on Kanye West and his frustration with his inability to break into the fashion world. I thought that would be that. In the last couple of weeks however, I’ve watched the anti-Yeezus stream grow into a river threatening to flood the internet. The deluge has consisted of nasty one-liners, thoughtful psychological profiles, and everything in-between, but it’s all had one thing in common: overwhelming negativity.
The Wall Street Journal’s Christina Binkley seemed to delight in underscoring just how hard of a time Mr. West is having. While her scathingly sarcastic piece took pains to underscore just how unimpressive Kanye’s designs have been thus far, she largely chalked up his failure to penetrate fashion’s inner circle to his inconsistency. “In order to be sold, clothes have to be produced,” she reminded us.
I’m no expert on the fashion industry. I mean, I don’t know Ricardo Tisci from fucking Ricardo Montalbán. Still, to these eyes what Ms. Binkley conveniently seems to be overlooking is the fact that for clothes to be produced, one must have access to a means of production. In addition, once the clothes are successfully produced, one must have access to a means of distribution. The fashion industry is not the technology industry. You can’t just rent office space, buy a couple of computers, put up a site and start looking for yacht club memberships. Producing a fashion brand at the level Kanye desires requires substantial capital and, apparently, some imagination on the part of the investor. No offense to the relative success of Pharrell Williams’ Ice Cream and BBC lines, but if I hear one more comparison between Yeezy and Skateboard P’s fashion pursuits I’m gonna pop an ollie into a boardslide…on somebody’s fucking head. Pharrell’s joints are streetwear brands. I’m sure Kanye could get the money to start one of those faster than you could say “cultural ghettoization,” but our boy is aiming for Ralph Lauren style and status.
So, in order to achieve the consistency Ms. Binkley chides him for lacking, he needs a shit ton of support from one of the handful of people who controls the gears of production and distribution…and he’s not getting it. That’s why, after rather cogently and calmly answering the question of why he can’t just do it himself on New York’s Hot 97 radio station, Kanye went BANANA NUT APE SHIT on radio host Sway’s show when asked the same thing.
I’m publishing the second part of this piece on Friday. Press the little button up there on the right and subscribe to make sure you get the whole story!